Argentina or Spain won’t be the only winner in the 2026 FIFA World Cup final.
Chipotle is giving away 100,000 free entrées to fans during Sunday’s championship match in East Rutherford, New Jersey, the restaurant chain announced Thursday.
The giveaway will take place during the hydration break in the second half, which occurs around the 67th minute.
When the hydration break arrives, Chipotle will post a video to its Instagram account featuring the chain’s water cups, one of which will be filled with lemonade. The video will challenge viewers to track the lemonade-filled cup as all of the cups shuffle around.
The lemonade-filled cup will eventually reveal a code, and the first 100,000 fans to text that code to the number 888-222 will win a free entrée offer.
The free offer can be used for any regularly priced entrée, subject to availability, until July 24.
Chipotle said the giveaway was inspired by its “iconic water cups and the playful conversation surrounding guests who ‘accidentally’ fill them with lemonade.”
“The best brand ideas start with a fan truth,” said Stephanie Perdue, Chipotle’s senior vice president of marketing, in a release. “Our water cup has become one of the most recognizable symbols in Chipotle fan culture, and when hydration breaks emerged as a new part of the matchday experience, we saw an opportunity to bring that fan lore to life on one of the biggest stages in sports.”
The Argentina-Spain World Cup final kicks off at 3 p.m. ET/2 p.m. CT/12 p.m. PT. Argentina is looking to become the first team in more than six decades to win back-to-back World Cups. Spain, meanwhile, is going for its second World Cup title in its second-ever appearance in the final.
The FIFA World Cup Final is getting its first-ever halftime show, featuring Justin Bieber, BTS, Madonna and Shakira.
